In 2003, Google launched a complete advertising system in which webmasters could profit from relevant ads placed on their websites. The advertisements comprise text, images or banners. When a user clicks on the advertisement, the webmaster receives a set "cost per click". This revenue is dependent on Google's algorithms and fluctuates according to various factors. Enrollment in the program is an easy process. Within days, webmasters will possess the ability to display the ads wherever they desire and position them for their visitors.
The process of inserting the advertisements is simple for even the novice webmaster. Google provides snippets of code for placement in any section of your website. They also supply customization options to integrate the ads within your site theme. Take notice of Google's terms of service for inappropriate methods of ad placement.
Your click-through earnings are based on a number of factors. A stronger searched keyword will reward you with more revenue than a less popular phrase. In addition, highly searched terms will pay higher revenues to webmasters. Unfortunately, it is more difficult to rank for a highly searched keyword and gain traffic. If you target higher paying keywords, you may possess higher revenue ads but if people are not clicking on them you will not make any money. The placement of your ads also represents a key factor in Google's AdSense revenue. The greater your ability to blend the ads into the background of your theme, the greater your opportunity will be for increased revenue.
According to Google's terms you can place up to three ad units on your web pages. The highest paying ads will appear first in the ad groups. Monitor your ads - if one ad unit or location is receiving higher click-through amounts, position it to display the highest paying ads.
Not every webmaster that applies will gain acceptance from Google. The quality and content of your website will play a role in your acceptance. The websites must portray easy navigation and house quality content. Though not stated in Google's AdSense policy statements, a decent amount of traffic will boost your acceptance efforts. If you just started a new website, wait a few weeks to a month until you receive some traffic before applying.
When you are accepted into the program, read through the AdSense policies and research strategies to effectively display and increase revenue from your ads. As with any internet marketing concept, test until you find a strategy that works and build your income stream based on your findings.
Erik Cairo is a former brick and mortar type business owner(gourmet foods) from N.Y. who moved to the gulf coast of Florida. Married. He is now semi-retired and running a successful online marketing business called the Elite Business Plan. More info about this business can be found at http://www.elitebizplan.com. More info about Erik Cairo can be found at http://erikcairo.com
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